The facts in this case are well known: States are allowed to collect sales tax from out-of-state companies who have established a “substantial nexus,” or physical presence, within the state. However, according to a 1992 United States Supreme Court decision in the case of Quill Corp v. North Dakota, mere advertising does not constitute a nexus. Still, cash-strapped California felt it needed to collect taxes from internet retailers. According to some sources, California hoped to collect more than 300 million in sales taxes from Amazon.com, Overstock.com and other out-of-state online retailers. So in order to collect tax from Amazon and other out-of-state internet retailers, California created a new law with a very elaborate and exceedingly unclear formulation of what constitutes a “nexus”.
California’s decision to adopt the law was cloaked in a lot of rhetoric; for instance that the state wanted to “level the playing field”, provide regulation that made things easier for small California based retailers, and the like. As we all know, all that is just smoke: The new California tax law cannot prevent internet, telephone and mail order companies from out-of-state and having no “nexus” from selling tax free in California. And the “nexus”-formulation invented by California is so wide that if it was to be upheld, no out-of-state business making money online would ever be able to purchase services from any California-based corporation – be that marketing, design, or production of parts. It really is a joke. It is all about state revenue, little about anything else.
Now, as we all know, Amazon has been faced with similar situations in several other states. Colorado, Connecticut, Illinois, North Carolina and Rhode Island have all instituted similar laws. In all these cases, Amazon has immediately terminated associate relationships. We must assume the California lawmakers were well aware of this.
However, in the case of New York Amazon did not terminate the associate relationships. Rather it went to court to fight the new laws, calling them “unconstitutional” and “unproductive”. And, as a consequence, Amazon is actually collecting sales tax in New York. As it contests the new law, it places the collected taxes in an escrow account while it awaits the court ruling. We must assume California lawmakers were aware of this too.
My interpretation of the actions by the California legislature and Governor Jerry Brown is that they made a bad gamble. They assumed that as California is the biggest market in the US, and as Amazon had over 10,000 associates in California (some say 25,000, I don’t know what the real number is so I use a conservative estimate), some of them quite large, Amazon would not, when push came to shove, terminate the associate agreements. Rather I think they expected Amazon to do as it has done in New York: Go to court and start collecting taxes.
Today we all know that Amazon didn’t do this. Instead they immediately terminated all associate agreements. As per usual. And, by the way – even though Amazon gets nearly all the negative attention for this, other online retailers with affiliates in California did the same. As they should – this is about interstate commerce, and the ground rules must be federal and equal for all, not set by the state of California. In my opinion there are two reasons why this was a bad gamble by California:
First, Amazon doesn’t actually lose all that much by terminating associate agreements. I think California lawmakers overestimated the potential losses for Amazon. I think we can safely assume that the 90-10-rule applies to Amazon’s associates as it so often does: 10 percent of the associates make 90 percent of the money. And most of those big associates are corporations rather than individuals. I think it is a fairly safe bet that most of them will or already have moved their corporations or set up new corporate entities in other states, like Delaware or Wyoming or Oregon. A number of the smaller associates will do similar things. So Amazon will not lose 10,000 affiliates, and it will definitely not lose more than some very small percentage of the business stemming from their associates.
California, on the other hand, will lose a lot: It will lose pretty close to 100% of the income made by associates from Amazon and other online retailers. Only a small portion of that, of course, is tax income for the state. But most of the money was probably spent in the state, giving jobs and stimulating an economy much in need of stimuli. Now that income stream is gone and will probably never return. Nor will new internet based businesses that view associate or affiliate incomes as an important part of their revenue stream set up business in California in the future. Neither will online retailers invest or set up anything in California for a forseable future that can conceivably constitute a “nexus”. So there is much more at stake than sales tax here for California.
Second, I think Amazon reacted as it did in the case of New York in order to bring its case to the courts, not because New York is big or because they have a lot of associates there. And now that they have a case, there is no need for Amazon to bring a second case to court just because the “nexus” is formulated in a slightly different manner. In my opinion California lawmakers overlooked this fact, or perhaps thought that their new, innovative and expansive “nexus”-clause (which may well prove to be very costly for California) would make Amazon treat California as they do New York.
Well. They were wrong. Bad gamble. And most likely a very costly move for California. Also, very bad, in my humble opinion:
First, is this really the way government should operate in a democratic state? To try to push the law (laid down, in this case, in legal precedence) to its limits and beyond? Isn’t that how shady businesses operate? Shouldn’t a good government be concerned with jurisprudence, legal precedence and the like, and behave in a manner that fosters predictability and stimulates business?
Second, while the big Amazon affiliates will pick up their businesses and move, the real losers in all of this are the small affiliates and associates – people who have dedicated a lot of time and effort to building something that may not earn what to onlookers look like a lot of money, but still provides an income supplement that is important to them. They now have every reason to be upset with the state of California. Like chess pawns, they have been sacrificed in a tax game for no good reason at all. There is no mate in sight for California here, just a long uphill battle.