Marketing has never been a cakewalk. 
Learning more about social media and Web 2.0 has become a necessity for marketers. It doesn’t matter whether you like all these new fancy social media or not, or whether you personally use them or not: they are here to stay, and they play an important part in a huge and growing number of lives. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. These new social media sites are places to find and touch customers, for building new types of relationships with them. And they provide huge opportunities for people who understand how to use them to their full advantage.
This smart tool of a book (the full title is A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web,) is geared toward authors, business owners, entrepreneurs, public relations specialists, marketing professionals, publishers, students, and others, and shows readers how to apply and integrate social media tools. Some (but not all) of the topics covered blogs, RSS feeds, content management systems, podcasts, videocasts, webcasts, social networks, microblogs, social bookmarks, crowd-sourcing technologies, media communities, widgets, badges, and social media newsrooms. The book is full of great real-world examples and step-by-step screenshots, and covers the nuts-and-bolts technologies of the new, open-source Internet.
A Survival Guide to Social Media and Web 2.0 is truly excellent, and full of value adding examples. It will show you how to use the tools of Web 2.0 to build a successful Web presence. It also has a companion CD with bibliographies, directories, forms, links to other resources, and worksheets. Deltina Hay knows the material and knows how to present it in a way that is easy to grasp. It is well written, quite easy to read and follow, and very comprehensive.
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